A capitalist's smile, like the scent of money, spread across the boss's face.
Rather than not caring, Cao Baiming actually hoped the team would quickly capitalize on this opportunity and make money. He didn't want his future teammates to remain in their current state.
If they truly intended to leverage their public image to earn this fortune, then more funds would be allocated for better acquisitions in the future.
This way, adding any desired teammate would become a natural progression. At present, achieving such goals was not easy.
Although the club had repeatedly stated during contract negotiations that all transfer matters and squad adjustments would be reviewed by Cao Baiming, he knew in reality his influence was very limited.
The root cause wasn't a lack of power, but rather money. The team had so little capital that no matter how it was spent, there wasn't much to do.
Cao Baiming couldn't possibly use his own money to buy players for his team; he wouldn't do such a thing, especially since he had another team that truly belonged to him.
Even though he wasn't sure if the other party truly understood his intentions, Cao Baiming knew that the boss was extremely shrewd. He estimated that it wouldn't be long before such actions were taken.
The club owner hastily put together a plan during this time, and the operations team was ready to execute the first step of the plan starting the next day.
To capitalize on this public attention and make money, this was undoubtedly the best time. The news was at its hottest, and Cao Baiming's and Nottingham Forest's names were appearing most frequently on the internet.
Missing this window, while not preventing them from making money, would certainly result in significantly less profit. To capitalists, this was no different from a loss.
The first step of the plan was straightforward and common practice: to first profit from merchandise at this peak of public interest.
The number 10 jersey that Cao Baiming had just worn and photographed was instantly printed in over 100,000 copies. They knew this number was far from enough, considering the sales volume when Cao Baiming was at Arsenal, this was merely the beginning. The actual print run would likely exceed one million.
In addition to Cao Baiming's jerseys, there were other team merchandise, other team uniforms, football equipment, etc. These combined already represented a considerable profit.
Beyond that, there were also issues of commercial partnerships. The economic team had already begun preparations.
In the past, the companies collaborating with the team were small businesses with a market value of less than ten million. Now, everything had changed. They could no longer be bothered with contracts from these companies. The times had changed; now they would directly approach Fortune Global 500 companies for collaborations. Only such major corporations were worthy of the current Nottingham Forest.
Imagine the weight of the name "Nottingham Forest" in the future. What kind of company logos would be worthy of appearing next to it?
The operations team was also generous, confidently approaching the top companies on the Fortune Global 500 list one by one to inquire about their willingness to form new partnerships with the team. These companies had substantial profits and would undoubtedly offer prices hundreds of times higher than before.
These two matters alone were an excellent start, but this was only the beginning. As the boss envisioned, his eyes began to gleam.
He could sense the brilliance of the future. Countless banknotes awaited him just ahead!
The jerseys, rushed into production overnight by suppliers, saw all workers and machines operating at full capacity. In just three days, a staggering one million jerseys were printed.
This number might seem outrageous and shocking to outsiders, and the profits it generated were equally astonishing. However, this was the economic impact brought about by Cao Baiming alone, and it was not exaggerated in the slightest.
In fact, there was no need to worry about unsold stock for these one million jerseys. Shortly after they were produced, they were snapped up instantly, both online and offline, with inventory being depleted at lightning speed.
Cao Baiming quickly learned of this news. Mike even personally inquired if they should charge additional fees.
Naturally, they would collect fees for the use of his image rights, but not a penny more. While this wasn't charity, Cao Baiming also wished for the team to have more funds at his disposal at this time.
Regardless of who held the money, it would ultimately be under his control. The only difference was whether it would be kept in the bank or used for player transfers and acquisitions for the team.
Without much thought, it was clear that the option with the greatest impact on his future and the most benefit would be the latter.
The club owner, however, wasn't thinking that far ahead. His eyes were solely focused on money, money, money. As long as the money was earned and not taken from him, it was his. How could he possibly consider such nuances?
The entire football world was swept up in the heightened emotions stirred by this marketing campaign over the past couple of days.
The fans' initial thoughts of "amazing" or "wow" had now transformed into "buy, buy, buy!!!"
Anything associated with Cao Baiming was considered excellent value for money. These were the jerseys from Cao Baiming's first season after transferring to Nottingham Forest, the very first edition. In another five or six years, their value would likely double.
But by then, how many people would be willing to sell them? After all, Cao Baiming's fans were ironclad loyal supporters; they wouldn't do such things for a little money. Cao Baiming's jerseys were treasures, priceless. The fact that they could be bought with money was already a monumental event in the sports world!
All the fans felt an overwhelming sense of happiness after purchasing their jerseys, feeling as though their lives had instantly reached their peak. Many eagerly put them on.