Chapter 498: Chapter 291: News of the Jinghai Garden Pickup Race_2
Switching to other second or third-tier outdoor fishing streamers, they temporarily don’t have this capability.
Zhang Yang had Chen Xiu do this, and he anticipated the general current situation on the platform.
According to Zhang Yang’s estimate, it would take others at least a few months to integrate resources and complete the preparations to replicate this model.
Before then, there shouldn’t be anyone emerging.
And within these few months, many things can be done; not to mention, organizing such a scale of sales once a month, after several times, the fishing gear category would be thoroughly covered, and the fresh, tender leeks would be picked straight into Zhang Yang’s team’s basket.
Zhang Yang calculated well, and the reality on the platform is basically in line with his judgment.
However, there’s always an exception to everything; a bold guy exceeded Zhang Yang’s expectations, and after seeing the huge profits involved, he was also tempted.
This person is none other than the CEO of Mermaid Company, Bao Dewei, who topped the rankings by spending over two hundred thousand during Chen Xiu’s event.
Mermaid Company started with making fishing lines, and earned a lot of money stepping on the industry’s dividends a few years ago. Later, Bao Dewei added fishing rod production lines, and Mermaid also began to launch its own brand of rods; the company’s business has been developing pretty well in recent years.
Old Bao’s company account started relatively late, currently with less than a hundred thousand followers, nearly half of which paid attention during this event, mostly those passerby fans without much belonging.
According to Zhang Yang’s logical analysis, an account in this state is not suitable for running events; lacking persona and popularity, even if it’s forced into action, the outcome wouldn’t be too good.
However, Old Bao’s thought process isn’t like that; with extremely keen commercial insight, he simply researched the entire event flow briefly and discovered its core points.
Bait the hole, bait heavily, be generous with giveaways; only then will there be enough popularity in the live stream room.
Sell products that have high cost-performance! Only those with more cost-effectiveness than conventional market products can be turned into popular items.
The items to gather popularity, the company already has some old stock that’s slow-selling, perfect for giveaways; since they are given for free, people shouldn’t complain.
If categories are truly lacking, he can find acquaintances in the same industry to collect batches of cheap stock, as long as the quantity holds up, the overall effect should still be good.
Solving the welfare products problem, the second issue is where the traffic comes from.
As a savvy businessman, Old Bao knows his weaknesses and strengths.
Regarding content creation, Old Bao might not be professional, but Old Bao is willing to spend money. In the eyes of old-time businessmen, if a problem can be solved with money, it’s not really a problem!
Aside from natural traffic operation logic, there is also paid traffic on the platform, as long as you’re willing to spend money, there’s no fear of lacking traffic.
Old Bao’s thought is also simple: even if the entire event nets no profits but breaks even, as long as the backlog of stock is cleared, the situation is actually a blood profit. If he gains some followers during the event as well, that’s even more perfect!
With a thorough idea, Old Bao quickly drafted an event plan, gathered the company employees, and put the welfare event on the agenda.
...
On the other end, after eight days of intense shipping, Chen Xiu has sent out all ordered products.
In the next few days, any scattered return or damage-related after-sales issues were perfectly handled by the customer base Chen Xiu arranged.
Throughout a whole half-month cycle, customers received their goods one after another and signed them off, and the true income from the whole event was completely calculated.
Total sales amounted to 14.533 million. After deducting wages, packaging, shipping costs, etc., the overall profit rate was 22%, roughly calculating to about 3.2 million. After subtracting the cost of welfare products self-bought by Chen Xiu, there’s roughly 2.65 million of pure profit left.
2.65 million in sales profit plus 1.631 million in gift rewards sharing, a live stream welfare sale event yielded a total gross income of nearly 4.28 million.
According to the profit-sharing standard agreed before the event started, Zhang Yang’s company takes half of the pure profit, a little over two million in hand.
With more than twenty days of preparation plus over ten days of after-sales, in about a month total, Chen Xiu’s ad hoc team exploring from scratch has earned more than two million in pure profit. Although this money isn’t much in the network era, it definitely isn’t little.
And what did Zhang Yang do during this process?
He merely had the relevant personnel at the company help select the products for a few days more, and on the day of the event, also put in some effort to stabilize the situation, and more than two million was easily in hand.
The efficiency and speed of making money would definitely drop everyone’s jaws if it got out.
Forget which internet influencer said it, but once cognition and capital reach a certain level, earning money is as easy and simple as eating and drinking water.
While Zhang Yang is not yet at such an exaggerated level, he has already shown some attributes of a business leader.
Training Chen Xiu is merely the beginning for Zhang Yang; later, he could completely recreate the impressive feats done by other magnates. Of course, that’s another story.
Just as the live stream platform is experiencing an explosive growth in traffic, Yu Dong, who has been quietly working in the lab, has achieved new results.
After long-term follow-ups on the musk herbal wine, there finally was a significant technical breakthrough. By adjusting the proportions of certain herbal ingredients and combining them with musk extract liquid, a new compound herbal wine was obtained, with experimental results deemed perfect!
This day, Yu Dong took a batch of labeled samples into the Practice Pole Pond laboratory for data collection, and halfway through received the formula for the high-efficiency herbal wine.
Upon testing, and comparing various bite data, several core indicators stood out.
After extensively repetitive testing, Yu Dong was excited! He promptly gave Zhang Yang a call.
Zhang Yang, upon receiving the news, promptly went to the Practice Pole Pond in the laboratory backyard.
This time is different from the last; Yu Dong’s entire formula components and experimental process have been very clearly documented, and can be perfectly replicated through testing, meaning the company now has another new flagship product.
In the upcoming few days, Zhang Yang took on the role of bait tester, testing in various outdoor wild fishing waters and commercial ponds around W City.
Compared to the previous semi-finished herbal wine’s stringent usage conditions, the new wine formula has a richer fragrance, a more stable effect, and isn’t overly dependent on dosage, performing well with both carp and crucian carp.
This ultra-broad-spectrum and stable formula herbal wine is already sufficient to be the flagship product for the new year.
As Zhang Yang was planning how to maximize the profit of the new wine formula, a message popped up in Zhang Yang teams’ WeChat group.
Tianjin Jinghai Garden is going to host the inaugural Pickup Tournament!
From the regulations released, the Garden Fishing Ground in collaboration with the Angling Association will not only reward a pickup truck to the angler with the highest total weight in each district, but this competition is also a national level four-category event; winning earns competition score points.
If you’re not into fishing, hearing "Tianjin Jinghai Garden Fishing Ground" might not mean much to you.
The literal meaning is simple, a commercial fishing ground in Garden Village, Jinghai District, Tianjin.
However, real anglers in the circle know that this fishing ground represents the top domestic commercial fishing ground.
In the hearts of commercial fishing comrades, Jinghai Garden Fishing Ground is a holy sanctuary; catching fish well in small places doesn’t count as a skill; only taming Boss Pan’s Old Ma and Lady Beauty in Jinghai Garden truly proves one’s fishing might.
When regional small commercial ponds are still using a water surface a few acres large and stocking a few thousand kilograms of fish for minor operations, Garden Fishing Ground here has already abandoned using kilograms as units for stocking fish.
Rather using vehicles — yes, you read that right, they stock fish by vehicles.
This time’s pickup weight race, as per the announcement, they stock 40 tons of fish, charge 1680 per entry, and each 60 participants form a district; district total weight champions reward an Isuzu pickup truck.
Fully accommodating 650 people, Jinghai Garden prepared fully ten pickup trucks for this event.
Zhang Yang, receiving news, was worried about how to market and strategize the new herbal wine for the quickest market breakthrough; just wanting to sleep, someone delivered a pillow.
Zhang Yang decisively made the decision: all members, marching to Tianjin Jinghai Garden!