Chapter 89: The Lineups and Prices
May 2nd, 2025. TG Motors Philippines, Subic Gigafactory.
In an office inside an under-construction executive building, the smell of fresh paint still lingered in the air. The glass windows were half-covered with protective film, overlooking the massive assembly floor below where engineers in hard hats moved like ants among skeletal machinery. Scaffolds, cranes, and half-installed conveyor systems filled the view.
Timothy sat at the head of a long temporary conference table, his sleeves rolled up, a blueprint of the gigafactory’s interior layout spread open before him. Around him sat the executives of TG Motors Philippines.
On the large display screen mounted against the wall, the rest of the TG Mobility Holdings Co. board appeared via live video conference from Manila and Singapore.
"Good morning, everyone," said Angela Cruz, the company’s Chief Marketing Officer, her image crisp on the screen. She was in the sleek conference room of TG Mobility’s central headquarters polished glass table located in Raffles Place, LED panels behind her, and a tablet stylus in hand.
"I hope the Subic site’s noise doesn’t drown me out," she joked lightly, flashing a confident smile.
The executives along with Timothy, and Hana, who was standing behind him, chuckled at her banter.
"It’s fine. Things are going smoothly as expected here on the site. All thanks to the efficient and smooth operations of our contractors, local and abroad. Now, I believe you have a presentation about our vehicle lineups, how they would look on the websites, and their introductory prices."
"Yes sir, and I’m prepared to make the presentation," Angela replied confidently.
"Good, proceed," Timothy said, giving her the floor.
"Good morning, ladies and gentlemen, let me introduce you to our finest lineup of TG Motors electric vehicles that will soon roll-out from the gigafactory in Subic. Let’s start with our subcombact sedan that will compete with BYD Seal 5 DM-I, Toyota Vios, Mitsubishi Mirage, Honda City, Suzuki Celerio Dzire, and many more subcompact sedans."
With a tap of her stylus, the image of a vehicle came to view.
"Introducing, TG Atmos. It has an overall length of 4820 millimeters, 1845 millimeters in width, height of 1,510 millimeters, and wheelbase of 2,750 millimeters. It has a luggage capacity of 470 liters. It will have a platform of TG LithiumX™ BEV Architecture, Front-Wheel Drive (FWD), Permanent Magnet Synchronous Motor, power of 190 Pederstarke, 360 Nm, 7.2 seconds 0-100 km/h and a top speed of 180 km/h. It will feature a LithiumX battery with a battery capacity of 65 KWh, and a fast charging capacity of about...10 minutes. As for range, it’s 1,100 kilometers. The first in its kind without range extender such as the hybrid model. This is a car that can go up to 1,000 kilometers in one charge."
Hearing that, Timothy smiled in delight. Truly, the reconstructed electric vehicle delivered what was promised. It’s a revolutionary technology years ahead from the current market and even in the experimental prototypes of big automotive companies.
"For our introductory price, the top of the line will cost about 1,150,000 pesos (18,000 USD). Prices of lower variants would be less than top of the line. The cost to manufacture one Atmos would be around ₱780,000 per unit," Angela continued, glancing briefly at her tablet as the numbers and charts appeared on the shared screen.
"That gives us an approximate margin of thirty-two percent on every top-spec Atmos sold. Our long-term plan, of course, is to scale down cost once production volume increases after the first twelve months of operation."
Timothy nodded slightly, arms crossed, eyes fixed on the projections. "Good."
And then Angela proceeded to describe each vehicle’s capability. But let me summarize that for you, since it’s going to be long.
There are nine models planned under TG Motors’ first-generation lineup, strategically designed to cover every key segment of the Philippine and Southeast Asian market.
The sedan lineup will include three models:
The TG Atmos, a subcompact sedan priced from ₱998,000 (≈ $16,800 USD), aimed directly at the BYD Dolphin Mini, Toyota Vios, and Honda City.
The TG Valiant, a mid-size executive sedan, starting at ₱1.48 million (≈ $25,000 USD), positioned against the Tesla Model 3 and Hyundai Ioniq 6.
And the TG Helios, a full-size luxury sedan, starting at ₱2.9 million (≈ $49,000 USD), rivaling the BMW i5 and Mercedes EQE.
For the hatchback category, TG Motors will launch the TG Nova, a five-door subcompact EV hatchback priced from ₱780,000 (≈ $13,000 USD), competing with the Toyota Wigo, Honda Brio, and Suzuki S-Presso.
In the SUV lineup, there will be three models:
The TG Aster, a compact crossover SUV, starting at ₱1.25 million (≈ $21,000 USD).
The TG Vortex, a mid-size SUV, starting at ₱1.95 million (≈ $33,000 USD).
And the TG Titan, a full-size seven-seater SUV, priced from ₱2.85 million (≈ $48,000 USD).
In the MPV lineup, TG Motors will introduce the TG Horizon, a luxury all-electric people carrier designed to rival the Toyota Alphard and other high-end MPVs. It combines elegance with performance through a dual-motor LithiumX drivetrain, offering 420 PS, 680 Nm of torque, and a range of 1,150 kilometers per charge. The TG Horizon will start at ₱2.4 million (≈ $40,000 USD) and targets both corporate and premium family markets.
Lastly, the TG Valkyrie will headline TG Motors’ utility segment—a fully electric pickup truck engineered for both work and adventure. Featuring dual rear motors delivering 480 PS, 850 Nm of torque, and a payload capacity of 1,200 kilograms, the Valkyrie also supports bidirectional charging for field applications. It will be priced from ₱1.78 million (≈ $30,000 USD), making it one of the most affordable electric pickups in its class.
It took about an hour and thirty minutes to conclude the reports, with the TG Motors executive asking questions from the executives in Singapore. But overall, it was a productive meeting with both sides being satisfied at the end.
"Now, we will release the models next month in our websites, facebook pages, and other social media platforms," Angela added. "We will be aggressive in our marketing to make sure the people would know about the cars we are making. So I can confidently expect a huge number of pre-orders."
"That is what I love to hear, thank you Angela Cruz for your presentation," Timothy said and rose to his feet. "I will adjourn this meeting now, thank you for your time. See you in the next briefing."
Author’s Note: To see what the vehicles look like, refer to the auxiliary Chapter.